A home for Aston Manor's brands

Overview

The Manor House is a trade-facing brand created for Aston Manor. Developed as a home for their portfolio of brands, it brings structure and clarity to a varied range, supporting cross-selling and strengthening engagement with trade audiences.

We partnered with Aston Manor from the very start, leading the project from initial research and naming through to brand identity and full rollout.

Approach

Our work began with research to understand the portfolio, the trade landscape, and how the brands could work together under one unified proposition. This insight led to the development of the name The Manor House, designed to feel established, credible, and fit for a trade environment.

The brand identity sat at the centre of the project. It was built to be flexible enough to house multiple brands, while remaining confident, premium, and purposeful. Every application was driven by this core identity.

From there, we rolled the brand out across all touchpoints. This included a fully bespoke website designed for trade use, allowing users to explore the portfolio clearly and intuitively. We also designed supporting brochures and flyers, ensuring consistency across digital and physical materials.

To launch the brand, we planned and delivered a brand day, sourcing the venue, designing bespoke large format print items for the space, and translating the identity into a physical experience.

Impact

The Manor House launched as a fully realised trade brand, with a clear proposition and a cohesive presence across all channels. The result was a unified platform that enables Aston Manor to present its portfolio with confidence, clarity, and commercial focus.