Juice Burst
A new flavour that doesn’t blend in.
Brand
Overview
Purity Drinks is the team behind Juice Burst, a brand known for its bold flavours and playful energy. We’ve worked alongside them to grow Juice Burst’s visual identity and campaign presence across multiple projects, with the Sours launch standing out as a major moment for the brand.
Challenge
Juice Burst wanted to introduce a new Sours range that felt fresh and impactful while still recognisably Juice Burst. The goal was to create excitement with buyers and consumers, giving the launch the energy it deserved across every touchpoint.
We were brought in to:
Develop packaging that captured the Sours personality.
Create standout visuals for advertising and event spaces.
Design buyer boxes that brought the flavour experience to life.
Design POS for retailers
Approach
We went all in on colour, movement and fun. Neons, swirls and bold typography formed the foundation of the Sours look, helping it sit confidently within the Juice Burst family while carving out its own personality.
Our team supported Purity with:
Packaging and launch creative
Advertising design and campaign artwork
Event space design for trade and retail launches
Buyer boxes for key listings.
Impact
The Sours range made an instant impact. It secured listings in trade venues and rolled out nationally in Home Bargains, with a summer promotion in Morrisons that drove strong visibility and trial.
