Built for real life. Built for what matters.

Overview

Peter Ward Homes partnered with us on an ongoing creative direction project to evolve the brand without rebranding it. The aim was to move the business forward with a clearer positioning, stronger campaigns, and a more considered creative style for 2026.

Our focus is on first time buyers and families, shaping a brand story that feels warm, human, and rooted in real Yorkshire life.

Approach

We developed Built for What Matters as the brand’s guiding positioning for the year. This position informs every campaign, message, and moment, creating a consistent and confident story across all touchpoints.

The creative direction is calm, understated, and honest. It moves away from polished show home clichés, focusing instead on real life and the things that genuinely matter to buyers. Seasonality is expressed through tone rather than overt campaigns, shifting naturally through the year while remaining grounded and recognisable.

Alongside the positioning, we defined a clear tone of voice that is calm, confident, and human. Warm without being flowery, grounded without feeling corporate, and modern without trying too hard. This approach steers Peter Ward Homes’ social presence and supports the brand pillars throughout 2026.

Phase one launches in Q1 with Ready When You Are, introducing the new creative direction in a way that feels natural and considered.

Impact

The result is a clearer and more confident brand direction that moves Peter Ward Homes forward without losing what people already trust. Through ongoing collaboration, we continue to support the team with creative direction that builds consistency, connects emotionally with buyers, and keeps the focus on what truly matters.